Content Marketing Distribution Strategy For Home Builders
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We present the average conversion rate for 25 B2B industries along with industry-specific suggestions to optimize conversion rates.
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Restaurant Archives
Platform businesses, linking producers and consumers, have emerged as a very important industry. Meanwhile, value co-creation has become one of the critical issues concerning the operation of platform enterprises and the focus of researchers in this area. Platform businesses usually need to strengthen the interactions between all participants to maximize the commercial value. However, the majority of the literature has concentrated on the “platform business–consumer” interaction only, i.e., both “platform business–producer” and “platform producer–consumer” interactions have been almost completely neglected. Consequently, this study aims to fill the research gap by investigating “all-around interactions” and the relationships between the interaction with the value co-creation performance. A holistic framework of the value co-creation cycle is developed and validated. One of the largest platform businesses in Taiwan was examined, and Google Analytics (GA) code was embedded into its information system for data generation. The results confirmed the proposed framework and hypotheses. The study concludes that platform businesses need to gain insight into producers and consumers through data tracking and analysis as well as to provide innovative services that elevate satisfaction, user loyalty, and usage frequency, with a final goal of establishing a cycle of value co-creation.
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Urban sprawl and soil sealing has gradually led to an impervious surface increase with consequences on the enhancement of flooding risk. During the last decades, a hybrid approach involving both traditional storm water detention tanks (SWDTs) and low-impact development (LID) has resulted in the best solution to manage urban flooding and to improve city resilience. This research aimed at a modeling comparison between drainage scenarios involving the mentioned hybrid approach (H-SM), with (de)centralized LID supporting SWDTs, and a scenario representative of the centralized approach only involving SWDTs (C-SM). Results highlighted that the implementation of H-SM approaches could be a great opportunity to reduce SWDTs volumes. However, the performances varied according to the typology of implemented LID, their parameterization with specific reference to the draining time, and the rainfall severity. Overall, with the increase of rainfall severity and the decrease of draining time, a decrease of retention performances can be observed with SWDTs volume reductions moving from 100% to 28%. In addition, without expecting to implement multicriteria techniques, a preliminary cost analysis pointed out that the larger investment effort of the (de)centralized LID could be, in specific cases, overtaken by the cost advantages resulting from the reduction of the SWDTs volumes.
Water, Free Full-Text
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