How to Find Your Perfect Foundation Shade Match for a Seamless Makeup Base - Skinstore US

Between undertones and textures, your perfect foundation shade match is more easily found than you think! Check out these easy tips!

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How to Find Your Perfect Foundation Shade Match for a Seamless Makeup Base - Skinstore US

Not sure how to find your foundation shade? Our expert guide has every tip you need to know for shopping online or in-store

How to find a spot-on foundation shade every single time

Take the guesswork out of finding your foundation with this innovative formula that adjusts to match your skin tone, instantly! The lightweight liquid formula starts out white and instantly transforms into your ideal foundation shade, while seeming to be one with your skin as you smooth it on. To achieve this, our Tonemimic technology uses tiny spheres that break open and release pigment as you blend them over your skin.

Almay Makeup, Straight Up Medium, SPF 15, 300 Moyen - 1 fl oz

This new version of the iconic Ultra HD Foundation is powered by technology that enhances performance and undetectability, for skin that looks like skin under any light. An undetectable liquid foundation that blurs and covers imperfections for 24 hours, powered by a micro-skin system that syncs with the skin for true-to-skin finish.

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