Japan's Luxury Market Enters a New Era

By A Mystery Man Writer

#BOX_INFORMATION_MOTH_PAGE_SHOUXIE# 16,2024

As a recent economic surge lifts spending in Japan’s luxury market — the second largest in the world — how can brands capitalise on this momentum?

Japan has remained a strong market for many luxury brands that saw slowing sales in key APAC regions like China during Covid. Executives discuss Japan’s enduring importance, and how they’re targeting local luxury consumers.

Chanel and Marni eye Japan's luxury market, where offline is king

The Voice of Luxury: Social Media and Luxury Brands in China (GroupM China and CIC)

The importance of customer care in a traditional society

In Japan, luxury garments are bought offline

China has been propelling the luxury market for decades. But the pandemic and the strict lockdowns have changed a thing or two. Now the biggest brands are betting on Japan and South Korea. Is Beijing missing out?

Asia luxury market: Are big brands Louis Vuitton, Dior picking Japan, South Korea over China?

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